Tamara Güçlü aka TAM is a Berlin-based host, journalist & artist with over a decade of experience across media, music, and culture.

She began her career writing about concerts and cultural trends before studying journalism, political science, and Spanish, which led to editorial roles at Noisey/Vice and her own radio show “Gü Unit” on BOOM FM. There, she interviewed key voices from the German rap scene and beyond, later expanding into on-camera work with formats like ARTE Tracksplorer or co-hosting Puls Musikanalyse podcast alongside Frdil Achten (BR).

Since 2022, she has established herself as a versatile moderator, hosting panels, album listening sessions, award ceremonies like PopNRW prize & the Listen to Berlin-Awards, major live events, including the UEFA EURO 2024 fan zone in Berlin, ARTE Concert's format “Chat with a DJ” alongside Josi Miller, Spotify’s All Music Friday Summit, inaugurating festivals like the c/o pop in Cologne 2026 as well as the Sony Music Summerparty 2026, presenting the main stage programme at the German Creative Economy Summit (GCES) in Hamburg or various shows for Reeperbahn Festival, rausgegangen and even for the German Bundesliga club FC Augsburg. 

Apart from her media career, she releases music under the artist project TAM. Since her debut single “why you wanna” in 2021, she has dropped four EPs, including “Reflections” (2023) as well as “New Me/ Own Lane” (2025). Blending neo-soul, R&B, and hip-hop with introspective storytelling, she is currently releasing singles of her upcoming debut album “don’t forget to breathe (VÖ 19.03.27).”
 

She also serves as chair of the artist funding jury at Initiative Musik and is a long-time volunteer values ambassador for the German Dream Organization.